If your still watching this PiemanBG, I have wanted to add a few comments but things wandered a bit.
First, you show me what you can do, come up to scratch, and I will give you an ongoing order for pies to the tune of 50% of what we already import from the UK. That will earn you a living.
We currently sell Hollands as a mid range and Toppings as high end, see www.britishfoodsbg.com
for our current range.
You will have a whole range of problems which I have had personal experience of. First, licencing a food premises is far from easy here, a 'cottage industry' as we would know it in the UK is far more difficult to achieve.
Accountancy rules are very different, petty and time consuming.
Environmental Health officials don't behave as we are used to, if you want to do something that's not 'in the book' they can't work it out. The problems we had getting an approved HACCP for 21 day matured british beef preparation were unbelievable. They don't understand beef as we know it, so it's not in the book. I wonder if you may encounter a similar problem, however, you may fall into exisiting categories. You have to remember that you are still dealing with a communist system trying to work in a free market. Problem is it does not always work.
Looking at your proposed list of products I would say you have a supply problem as well. Beef and other products you would either have to import or buy through the likes of myself.
If you import, you would have to be VAT registered here in Bulgaria if you import more than 20,000 levs worth of goods in any one year (That's why I can't understand how some suppliers of British products are not charging VAT, if your importing less than about £8000 worth a year, you CAN'T make a living, and don't think you can cheat, most exporters in the UK, my UK business included, complete Intrastat which eventually filters through to Bulgarian VAT man). Otherwise it's 70,000 levs worth of sales before you need to be VAT registered. VAT as you know is 20% here, so that's another consideration. If it costs a pound in Britain (food wise) it will cost £1.20 here without any import costs.
I'm not trying to put the brakes on your idea, but, be aware of what it will mean. Having said that, I will support you if the product is GOOD.
My advice in a nutshell, do your research with your local authorities, cost your idea properly, do not try and cut corners, if you go ahead employ a good accountant and wholesale don't retail because your product is too specific.
And by the way, Bulgarians do eat pies. My neighbours love them, and a good percentage of our Bulgarian customers buy them.
I sincerely wish you the best, email me through the website if I can be of assistance.