That`s a very interesting cultural topic in fact.
Let me tell you the Bulgarian point of view. Well, maybe it`s better to say my own view.
These recommendations and testimonials are something relatively new for us. In my opinion, Bulgarians (or at least those who work only with Bulgarians) still don`t trust to such kind of written recommendations, thinking they are just dubious ads. The best recommendation here is the hearsay. That`s a pre-modern phenomenon of course, but Modernity has been always problematical in our country.
90% of our Bulgarian students HEARD about the school, though there are recommendations from Bulgarians on the web site (Bulgarians simply don`t care about them and probably I should delete this web page
Western rules are totally different. 4 years ago my first foreign students kindly offered me to write excellent testimonials, but I refused, telling them that they are useless (silly man!
). Finally, two years ago, I decided to try and made a new web page, where I published some unanticipated testimonials and two recommendations from one American and one Danish couples. A miracle! On the very same day I got 3 enquiries for Bulgarian lessons
Thereafter I am even afraid to advertise...
West and East are not only two of the four cardinal points.