There is a thread on here somewhere that makes a lot of sense, about targeting the growing domestic market. If you focus along the lines of what the young Career Bulgarian family will want or need, and perhaps comparing it along the lines of how the Uk rental market has progressed with the Buy to lets. I know there are always the Cultural differences to considered, but generally people want similar things in life.
A comfortable home for themselves and their families which suits their work and lifestyle foremost. Think also of the student demand around areas with big Educational institutions.
Education is top of the BG family list.
Discussions on the thread centered around city living, like Varna, where local Bulgarian property speculators are making nice regular income from Buy to let, to local Career people and families.
As someone said the young are leaving the countryside for work.
Follow them and provide the accommodation that they are going to need.
There is also info on here recently about the area plan for Varna set for extensive development and improvement which will obviously be supported by Europe too, so will have the means to go ahead.
If I had the financial, means this is where I would focus. I would love to have property in Varna. Also a bit of land in the country which may rocket in about 10-20 years when EU directives restrict Building and these now wealthy Bulgarians want luxury Rural lifestyles, or to retire to their roots.
Just my personal view..
But search for the thread.
I know property in Varna is more expensive, but more certain I think, with regular rental potential